Messaging & Positioning Strategy

You're harder to explain than you should be.

You built your practice on referrals. Now you need to talk to strangers — and the words aren't coming. That's the problem I fix.

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Christine Warren
Christine Warren working
The Problem

The words work in the room. They don't work on the page.

You can explain what you do to someone sitting across from you. You read their face, you adjust, you tell the right story at the right moment. That's how you've built everything so far.

But LinkedIn doesn't give you a face to read. Neither does your website, your inbox, or the conference bio someone Googles before deciding whether to take your call. In those moments, most experienced consultants and fractional leaders default to credentials, process, and a description that reads like a job application.

The result is a LinkedIn presence that attracts peers and well-wishers instead of buyers. A profile that earns polite interest but doesn't start real conversations. And a message that changes every few weeks because nothing quite sticks.

That's a positioning problem — and it shows up everywhere: in how you describe your work, how you show up on LinkedIn, and how buyers evaluate you before the first call.
Who This Is For
Coaches
who want inbound from buyers, not applause from peers
Consultants & Fractional Executives
who are tired of explaining what they do in three paragraphs
Founders
who need their expertise to show up as clearly as their product does

Three Ways to Work Together

Each package solves a different problem. Start where you are.

The LinkedIn Sprint

A fast, focused cleanup of your LinkedIn presence so it works as hard as you do. Best if you already know your positioning and need your profile to match.

$1,500
1–2 weeks · One-time sprint
  • LinkedIn profile audit and full rewrite
  • 4 posts written, edited, ready to publish
  • Content direction brief
  • One 60-minute strategy call
  • One round of revisions
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Most Popular
The Positioning Sprint

I interview you, analyze how you currently describe your work, and build a Brand Voice Guide that gives you one clear message — and shows you exactly how to use it.

$3,500
2–3 weeks · One engagement
  • 90-minute brand diagnostic interview
  • Work samples and messaging analysis
  • Comprehensive Brand Voice Guide
  • LinkedIn profile rewrite direction
  • 4 sample posts in your new voice
  • Feedback call + one round of revisions
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LinkedIn Ghostwriting

I write your LinkedIn content every month. Your voice, your stories, your expertise — without you staring at a blank page.

From $2,500/mo
Ongoing retainer · 3-month minimum
  • 8–16 posts per month in your voice
  • Monthly content interview + performance review
  • Content calendar and strategy
  • Up to 2 revision rounds per post
  • Engagement and outbound strategy SOPs
  • Requires Positioning Sprint first
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Same Client. Same Audience. Different Approach.

Both posts tell a client success story. One reads like a product brochure. The other started 13 discovery calls.

Before
🚀 Career Pivot Win: How Priya Went from Finance to Tech in 4 Months Meet Priya, a mid-level Financial Analyst who dreamed of breaking into tech as a Business Analyst. Her biggest challenges? ❌ A competitive market with strict role requirements ❌ Struggling to find tech roles that valued her transferable finance skills ❌ Losing hours on low-quality job applications 💡 How She Did It Priya used Job Flight, Change Raven's job search automation platform, to completely transform her job search. Here's how the platform supported her pivot: ✅ Targeted Search: Defined skill-based criteria for Business Analyst roles in tech ✅ Smart Matches: Received curated job opportunities that valued her finance background ✅ Automated Applications: Submitted tailored applications while she focused on interview prep ✅ Progress Tracking: Monitored her pipeline from one central dashboard Priya's Results in Just 3 Months: 📈 45% more applications submitted (273 total) 📈 36% more interviews (18!) 📈 41% more relevant matches 📈 6 job offers — including her first tech role
After
One of my clients just landed a VP role at a Fortune 500 company — after spending six months applying to director roles without traction. The shift didn't happen because she suddenly became more qualified. It happened because we changed how she was positioned. Her resume highlighted what she did, not the impact she delivered. Her LinkedIn undersold her strategic scope. Her interview answers highlighted execution, not leadership. We rebuilt her professional brand from the ground up. → Rewrote her resume to lead with strategic impact. → Overhauled her LinkedIn to signal VP-level thinking. → Practiced interview answers that positioned her as a decision-maker, not a doer. Within two months, recruiters started reaching out. Within four months, she had three final-round interviews. This week, she accepted an offer — at the VP level she'd been targeting all along. The difference between getting passed over and getting the offer often comes down to positioning, not qualifications. What's the biggest gap you've seen between someone's experience and how their resume presented them?
Result: 30,000+ impressions  ·  13 discovery calls  ·  131 reactions
Same coach. Same expertise. Same audience. The only thing that changed was the messaging.
Client Results
From 200 Impressions to 30,000.
From Referrals-Only to Inbound on Autopilot.
Alana Lerch · Executive Career Coach · 5 months working together
30K+
impressions on a single post
13
discovery calls from one post
9
closed as clients
70%
close rate
"I think there were a lot of people in my network that didn't know what I do. They started looking at my profile, understood it a little better, then a few posts connected — and then they scheduled a call."
— Alana Lerch
Why This, and Why Me

I spent 15 years in B2B product marketing at IBM, Oracle, Okta, and Hitachi — and I watched the same problem repeat everywhere.

Product marketers wrote about features. Sales teams talked about capabilities. And buyers sat on the other end trying to figure out whether any of it actually solved their problem. The messaging was technically accurate and completely disconnected from what the audience cared about. I kept rewriting the copy myself — ad campaigns, landing pages, sales decks — to make it speak to the person on the other end instead of the product on ours.

Eventually I realized that's the work I should be doing full-time. Now I do the same translation for consultants, coaches, and fractional executives who've outgrown referrals and need their LinkedIn presence to start real conversations. I conduct diagnostic interviews, build brand voice documentation, and write content that sounds like the person it represents.

I'm based in the St. Louis area. Most of my clients are remote.

Speaker, Midwest Digital Marketing Conference 2026 — The Human Premium: Personal Branding in the Age of AI
Christine Warren

See What This Looks Like in Practice

I write content the same way I write for clients — specific, direct, and built to start conversations. My LinkedIn is the best proof I have.

Follow me on LinkedIn
What Clients Say
"Christine has a unique ability to hold a mirror up to people and reflect back their strongest assets in a way that feels both strategic and deeply personal. She helped me better understand the value I bring and how to communicate it more effectively."
Stephanie Zettl
Visual Storyteller for the C-Suite · Portrait Photographer
"Bringing out more of my brand through my work — I was afraid at some level to do that. It has given me a way to talk about my business and have something tangible to talk about."
Dr. Teresa Pangan
"Your feedback helped me see my profile was straddling the line between corporate leadership and coaching. I implemented it fast and my very next post hit 7,800 impressions — my highest engagement ever. I'd been stuck at 200 with over 5,000 followers."
Executive Coach

Questions

Do I need the Positioning Sprint before ghostwriting?
Yes — unless you already have comprehensive brand voice documentation from previous work. I don't write content without knowing exactly who you're talking to and why they should care. The Positioning Sprint creates the foundation that makes the ghostwriting work.
How many posts per month do you write?
The ghostwriting retainer offers two tiers: 8 posts per month (2/week) at $2,500/month, or 12–16 posts per month (3–4/week) at $3,500/month. Both include a monthly content interview with performance review and strategy adjustments built in.
What's the minimum commitment for ghostwriting?
Three months to start. Content takes 60–90 days to build trust and start generating inbound. I work with clients on a long-term retainer basis because that's where the compounding results happen.
Do you post on my behalf?
I write the content and provide a content calendar. You (or your VA) handle publishing, engagement, and inbox management. I provide SOPs for engagement strategy and outbound DMs so you have a playbook to follow.
What if I just need my profile cleaned up?
The LinkedIn Sprint is built for that — a profile rewrite, 4 ready-to-publish posts, a content direction brief, and a strategy call. $1,500, done in 1–2 weeks.
Can I buy just the Brand Voice Guide without LinkedIn work?
Yes. Some clients have their own content team but need the voice work documented. The standalone Brand Voice Guide is $3,500 — same diagnostic interview and deliverable, without the LinkedIn profile direction and sample posts.

Not sure which package fits?

Let's figure it out together.

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